Learn about the evolving real estate marketing world and how your agent uses these new tools can cost you or make you money when putting your home on the market.
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Rainmaker is expanding from our headquarters in Palo Alto to two additional office locations – San Jose and Pleasanton – and is quickly becoming one of the fastest growing independent real estate companies in the Bay Area. Contact us to see how one of our local agents can help you.
Agent interview regarding the sale of Porpoise Bay Terrace, one of the largest townhouse floorplans (Waterford end unit 2000+ sq. ft.) located in the highly desired Traditions community in Sunnyvale. Chemical Wedding dvd

What was biggest challenge in selling this home?
Alex: I think the biggest challenge was knowing that my client and I were working in an active and fluid buyer’s market. In this type of market, there was a need to be patient and disciplined to wait for the right buyer to come along. We had an initial offer that took about a week of negotiations resulting in the sellers actually agreeing to the buyers price, however the buyer got a case of ‘buyer’s remorse’ and decided to hold off. Instead of worrying that that would be the only buyer we would have, we kept at it, marketing the property, and we got a better and higher offer only a week later. Being patient was key for both myself and my clients.
As a Realtor, how did your role play out in this particular home sale?
Alex: The 40 Year Old Virgin movies Well, when considering the transaction as more of a relationship, I don’t see my job description just limited to selling the home. There are other aspects that I need to pay attention to and sellers and agents have to realize that this is a team effort. For this particular instance, the sellers were already dealing with a move to their new home, so that had their hands full. I did what I could to alleviate the stress on the listing side by stepping out of a traditional “that’s not my job” role and try to help the owners with any problems that came about. If me and my team can do something to help our clients, we will get it done.
What were the key factors in selling this home?
Alex: A couple factors helped facilitate a smooth sale and good price. Staging homes to sell are a definite must. Staging can help not only increase the price of the offers your receive, but also the quality of the offers as well. Another factor was keeping cool during negotiations and being firm on our target price. In order to do this, we needed good local knowledge of the Sunnyvale real estate market.
What was one thing you could’ve done better?
Alex: I would have preferred listing our home price a little lower than our initial offer price. Because we set it a bit higher, it added 2 weeks to our market time. Eventually, when we dropped it closer to market value or the sale of a recent comparable, we saw an increase in traffic and which ultimately resulted in buyers making offers.
What charity did these clients choose to support?
Alex: My clients recently had a friend start a non-profit called Future Hope in Seattle, Washington. Though we usually donate to local charities, this non-profit seeks to educate and empower children in the Third world. We felt this was a great mission and we donated ten percent of our gross commissions to this cause.
To read the seller’s testimonial and other client’s experience with Rainmaker Properties, please visit us at Yelp.com
Local Bay Area builder SummerHill Homes The Miracle Maker the movie is building a total of 30 homes in Mountain View located on Marilyn Drive called Satake Estates. These homes range in size from approximately 2238 – 3358 sq. feet and they sit on lots which average approximately 7000 sq. ft. The designated schools are within the prestigious Los Altos – Mountain View school district: Springer Elementary Daredevil trailer , Blach Middle Mannequin: On the Move film My Little Pony: The Runaway Rainbow dvd and Mountain View High
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. Four and five bedrooms are available with many choices for structural options for living space vs.
bedrooms and tons of customizing options for interior finishes. The projected price range is approximately $1.6 – $2.2 million.
Here’s an interactive neighborhood area map
of the development with the various floor plans.
We would love to show you the gorgeous models, which are available for viewing by appointment only. Please contact us if you would like to have your own buyers agent (not affiliated with the seller or builder) arrange a personal tour for you.Sniper 2 full
An empty retail office space in the center of the Rivermark Plaza is a great snapshot of the changing Silicon Valley real estate market. This vacant office space, like many others throughout the South Bay, was once the location for a busy real estate office catering to the local Rivermark community.
Last week on the Silicon Valley Real Estate Blog The Sixth Sense rip
, I gave a brief introduction to Rivermark, one of Santa Clara’s newer master planned communities. This past year, we’ve had the opportunity to help several clients buy, sell, or manage rental properties within the Rivermark Community. I thought it might be useful to let you understand the motivation behind each of my clients…
Scenario #1 – Clients relocating to improve their lives: At the time, my clients had just gotten married and were living in a tri-level townhouse in Fremont. Their current townhouse was not located in an area convenient for shopping and local transportation, and additionally they wanted to find someplace that was closer to both of their work locations and something with much larger square footage in case they decided to start a family. Eventually, we were able to find a much larger and newer home in the Rivermark Santa Clara community surrounded by many of their friends and family. I recently heard the good news that they are expecting their first child one later this year.
Scenario #2 – Clients moving out of Rivermark because due to marketing timing factors: This family of five decided that it was time to sell their Rivermark home. There has been a great deal appreciation in the home values in Rivermark in the past five years and given the current possibility of unemployment and unrest in the market place, my clients felt that this would be a good time to sell and move to a location closer to the church.
A good point to make for someone looking to buy in the Rivermark community is that the school system has great potential. Even though the relatively new school compared to other Silicon Valley schools, Don Callejon has scored an slightly above average on their first Academic Performance Index (API), CA’s most comprehensive measure of school performance. Many residents would expect more room for improvement since it seems Don Callejon is experiencing what many new schools in Silicon Valley would go through when first being established. Residents would only expect that the API will continue to increase and improve with years to come.
Scenraio #3 – Taking advantage of this buyer’s market to upgrade to a larger Rivermark home:
With 11 homes currently on the market, about half of which are in short sale
status or nearing foreclosure, and only 2 are currently in escrow, it’s a great time to buy in Rivermark. Of two recent couples we worked with, one couple decided to rent out their home and move to a larger one while the other opted to put their home on the market.
I hope there three recent scenarios provide some insight on why people are moving to the Rivermark community in today’s market. For more information, statistics, or a list of short sales and foreclosures in Rivermark, please contact me Drive-By Chronicles: Sidewayz move

Modern architecture buffs will be familiar with the mid-century modern homes built by Joseph Eichler between 1949 and 1974. The properties, aimed at middle-class buyers of the time, have helped to define what’s known as California modern architecture.
The homes were especially unusual at the time because typical features included low or flat roofs, clean geometric lines, a somewhat spare sensibility, an open floor plan and lots of natural lighting that came from skylights and floor-to-ceiling windows. Another signature was a design that de-emphasized the delineation between the indoors and the outdoors. Views to the outdoors were always accessible and part of daily life.

I recently sold an Eichler house at 759 Pear Avenue in Sunnyvale near Cumberland Elementary School, and were pleased to see that Eichlers grab lots of attention when they go on the market. Even though there were about 11,000 Eichler homes built in Northern California and Southern California, they’re still considered a unique commodity and can command top dollar. The one I sold, in addition to being an Eichler, also was walking distance to the top rated Cumberland Elementary School in Sunnyvale. This Pear Avenue Eichler hadn’t been updated since the 70′s and definitely was a fixer-upper that needed a little TLC. We used our unique selling system to market the property, it generated multiple offers and sold for $60,000 above the asking price. And another Eichler, situated in Sunnyvale’s West Valley Elementary School district of Cupertino, recently sold for an eye-popping $227,000 over the asking price!
Later, I’ll talk more about the pricing strategy we used for the house and how the approach can help get more attention and offers if you do have a truly unusual property that you want to market.
The team at Rainmaker Properties wanted to congratulate our clients Mike and Mindy, the winners of the 32″ Vizio LCD HDTV from our recent Client Appreciation Movie Event
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When choosing a real estate agent to help you buy, sell, or manage Silicon Valley real estate, we appreciate all of your support and confidence in us. We also thank you for referring your friends, family, and co-workers to us. We look forward to continuing to serve you in 2009.Invasion of the Pod People film Body Double dvd The Marconi Bros. rip
Thanks for all of you that attended last Saturday’s Rainmaker Properties Client Appreciation Movie Event featuring Madagascar 2. It was great to see so many clients and friends. On behalf of the Rainmaker Properties team, we want to thank you for all of your support.
Click on the video to see our red ticket raffle drawing. There’s also a great slide show toward the end of the video, so don’t forget to check it out.
Hope you all had a Happy Thanksgiving!
Silicon Valley has always been known for being at the forefront of technology. Residential real estate listings should not be marketed any different.
In real estate marketing, 360 degree virtual tours and slide shows are out. Real video is in.
With some help, I’ve been playing around with various types of video marketing for our team and our listings.
Our first video a YouTube video using an unorthodox and unique approach
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Commando divx The Rescuers Down Under ipod in explaining why Silicon Valley residents should choose to work with Rainmaker Properties when making a decision to buy or sell real estate.
And for our recent listing at 1934 Limetree Lane in Mountain View, we did a complete video tour of the house and neighborhood. Be nice, this was our first try at video marketing!